Discusses how agencies are organized -- the functions they perform and how they are
compensated by clients.
Advertising Creative Appeals
Discusses the six most common and successful advertising creative appeals: Fear,
Humor, Sex, Scarcity, Rational and Emotional.
Bill Moyers Journal: Media Analysis / Jeremy Scahill on the Costs of War
In this edition of the Journal, Bill Moyers is joined by NPRís Brooke Gladstone and NYU journalism professor and PressThink blogger Jay Rosen to sort out the messages and spin regarding the media frenzy over U.S. Supreme Court nominee Sonia Sotomayor and the swiftboating of healthcare reform.
Bill Moyers Journal: Politics, the Media, and the Economy
In this edition of the Journal, Bill Moyers talks with media analyst Kathleen Hall Jamieson and NPR On the Media cohost Brooke Gladstone about the Biden/Palin vice presidential debate, the debate process in general, and the publicís diminished trust in the mediaís reportage.
Covers broadcast television, cable TV, and radio along with advantages of each medium. Discusses the rating systems, GRP's, and the importance of CPP for television-media buyers...